South African tourism to grow thanks to Table Mountain’s inclusion as New Wonder of Nature
11 November 2011 | Category: Strategic solutions
The announcement today that Table Mountain has been voted as one of the New 7 Wonders of Nature will bring significant tourism growth to Cape Town, says Martin Jansen van Vuuren, Strategic Solutions Director at Grant Thornton Cape.
According to research Grant Thornton conducted on behalf of the Table Mountain Aerial Cableway, South Africa will gain an additional 108 000 international tourists a year due to the increased exposure of Table Mountain as a New 7 Wonder.
Table Mountain competed with 27 other natural wonders to secure an accolade as one of the New 7 Wonders of Nature, with other contenders such as the Dead Sea in the Palestine, the Grand Canyon in the USA and Tanzania’s Kilimanjaro. People all over the world were encouraged to vote for their choice to be included in the New 7 Wonders of Nature.
“The growth in tourism, particularly in the Western Cape, will be boosted despite the fragile global economy. As a result of its increased popularity, Table Mountain will be a major draw card and a key deciding factor in people’s decisions to come to South Africa,” says Jansen van Vuuren.
The value of this tourism increase is estimated to be approximately R1,4 billion per year for the first five years following the inclusion.
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About the author
Martin Jansen van Vuuren
Director: Strategic solutions
Grant Thornton Cape
T +27214178800
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